老司机传媒

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Learn more about 老司机传媒 design standards here.

Letterhead

Standard Letterhead
The standard letterhead is for general communication purposes from 老司机传媒. The contact information is not specific to any department, office or individual; and the tagline is locked up with the horizontal signature.

Custom Letterhead
Custom letterhead is intended for specific communications from a college, school, department or office. The contact information can be modified to include a mailing address and up to three other pieces of contact information. If the recipient is familiar with the University the vertical lockup may be used. However, if this is the first correspondence sent to an individual the horizontal lockup must be implemented to ensure 老司机传媒 is given prominence.

Second Sheet
A second sheet should be used if additional space is needed to accommodate the letter length. The back of the letterhead may be used as an alternate to a second sheet to reduce paper consumption.

Letterhead examples:

Letterhead Back
The back of the letterhead has the tagline imprinted and is the first thing a recipient sees when removing the folder letter from the envelope. This creates an elegant introduction to the brand and reinforces the University’s mission. Letterhead is available with either a white or blue back. 

Executive Letterhead
Executive letterhead uses gold in place of blue for the flogo and University tagline. If the recipient is familiar with the University the vertical lockup may be used. However, if this is the first correspondence sent to an individual the horizontal lockup must be implemented to ensure 老司机传媒 is given prominence.

The back of the executive letterhead is flooded with AU Gold and the tagline is imprinted ensuring this is the first thing a recipient sees when removing the folder letter from the envelope. This creates an elegant introduction to the brand and reinforces the University’s mission.