Marketing Resources
Check out the multitude of resources to assist in marketing and spreading the news about your church school.
Marketing Webinars
The Southwestern Union has made a series of useful webinars that can help you with the basics of marketing. There are currently four webinars: Marketing Basics, Maintaining a Facebook Presence, Online School Ranking, and How to Engage Your Community. These are excellent resources to use at the start of the marketing process.
Collaborative Ministry Links
The Southwestern Union has compiled a list of links of local organizations and resources that can be used to improve the church school. The list is an excellent resource for pastors and teachers!
Podcasts
Enjoy podcasts? The Southwestern Union has created some awesome podcasts that can help pastors understand what teachers go through and can also be a resource for teachers. Currently, there are four podcasts on subjects such as "Planning for a Healthier Year" and a three-part series for teachers called "How to Survive Teaching."
Stories That Stick
Are you looking for a book to add to your reading list? Stories That Stick is a must-read for every pastor. The principles listed within this book can be applied to your church and your church school.
Title: "Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business, 2019"
Author: Kindra Hall
The author, a professional storyteller, emphasizes that every organization has at least four stories to tell that will differentiate, captivate, and elevate their audience.
- Value Story—to convince customers they need what you provide.
- Founder Story—to persuade customers your organization is worth the investment.
- Purpose Story—to align and inspire your employees and internal customers.
- Customer Story—to allow those who use your product or service to share their authentic experiences with others.
These stories equally apply to school marketing. Actionable steps are included that will assist a school in finding, crafting and leveraging their stories.